This award-winning SF Bay Area advertising agency hired me to work on the Summer Season sale campaign for Mitsubishi USA.
My job was to design a CRM campaign that would capture leads generated with video ads during the summer sale marketing event created by the agency.
We started with a deep dive with the Creative Director and Account Manager responsible for the project.
We determined 4 different campaign target audiences, outlined key insights about each segment, discussed key brand "truths" and tone of the campaign in general.
We then outlined project requirements and agreed that the system would include handraisers, eLead and special offer retargeted emails. There would be 8 total versions of each with different subject lines, as well as landing pages for each segment and car model.
To wrap up we prepared campaign briefs, developed personas for each segment and defined key triggered journeys for the campaign.
Armed with this information I facilitated a brainstorming session with the team and stakeholders.
With the input from the team I sketched a system with several journeys for each segment and basic wireframes for each email and corresponding landing pages.
Then I gathered all digital assets and at this point had everything I needed to dig in and translate the system we designed to high resolution mockups.
Over the course of a few following days we had review sessions with the team, shared ideas, captured leadership feedback and course-corrected where needed.
After a final internal review we put everything together in a presentation deck and handed it over to the stakeholders from Mitsubishi USA.
At this point I accomplished my tasks and my involvement with this CRM campaign was complete ✅
Mitsubishi USA summer sale campaign successfully launched in 2018.
Watch commercial